Beberapa catatan tentang Innovation..
Tapi gua lupa sih tepatnya ngambil dari buku apa & siapa pengarangnya..
Innovation:
Adding new ideas that improve on existing ones,
e.g in the development of products or processes.
Strategy:
A plan to achieve a particular end or purpose.
Synergy:
The way in which the act of bringing together two or more elements adds power and performance to each element.
e.g. whenever two or more NIVEA brands are sold through the same media channels or retail outlets, the individual products support each other.
STRATEGY
A company can outperform rivals only if it can establish a difference that it can preserve..
The essence of strategy is choosing to perform activities differently that rivals do..
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a uniques mix of value..
Strategic positions can be based on customers' needs, customers' accessibility, or the variety of a company's products or services..
A sustainable strategic position requires trade-offs.. Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers..
Fit locks imitators by creating a chain that is as strong as its strongest link..
Strategic positions should have a horizon of a decade or more, not of a single planning cycle..
Kenang-kenangan dari kuliah Innovation tentang Brand Me..
